2011年7月7日星期四

Grand wave of industry price book lift strand content consumption constraints

In the iPad tablet PCs under the impact of domestic wholesale accessories online shop electronic products have lower prices, following the HW, Newman, Patriot and other brand prices, respectively, after Shanda Group companies also announced high-profile electronic shell, the book will be a new grand Bambook Kam 499 yuan for sale, 50% price cut.

It is reported that, Bambook just cut into the
wholesale accessories e-book market, he incurs known market spoiler title. Compared with Bambook was on the market over the same wholesale accessories online shop period of Kingship, Founder of the price of housing and other brands most in a thousand dollars, or even a few thousand dollars. That was spread out on the market "Bambook lose money selling hardware" argument.Grand high-profile launch last year, electronic products, combined with the grand literary content, and has been maintained in its $ 999 price level, the price was higher in the industry's competitiveness. However, electronic products across the board price cuts this year, currently on the market, several Hanwang similar product positioning $ 599 level, before the HW variety of products are about $ 500 in price.

From May, the domestic e-reader market ushered in the largest-ever
wholesale accessories online shop wave of price cuts from the HW, domestic, large and small e-reader manufacturers have different levels of price cuts, price cuts can be considered today to reach the grand climax, 50% decline unprecedented. Noteworthy that, after another well-known domestic manufacturers have also launched e-book price-cutting strategy, and a reduction of about 40%. Insiders pointed out that Zheng Ke, e-book is a transitional product, in order to seize the market, each had to cut prices in order to give high profits in exchange for the user.

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